Choosing your domain:
Overview:
Choosing a domain is a major step for any individual or organization. While domains are being registered at a record pace new domain extensions and creative thinking still provides thousands of excellent choices.
Purpose:
When selecting a name it is important to consider the purpose of a domain
name, which is to provide people an easy way to reach your web site. The
best domains have the following characteristics:
Short - People don’t like to type, the shorter your domain the easier it is
to reach and the less chance the user will make a typographical error while
entering it.
Meaningful - A short domain is nothing without meaning, 34i4nh69.com is only 8 characters long but would not be easy to enter or remember. Select a domain that relates to your site in a way that people will understand.
Clear - Clarity is important when selecting a domain name. You should avoid selecting a name that is difficult to spell or pronounce. Also, pay close attention to how your domain sounds and how effectively it can be communicated over the phone.
Exposure:
Just like premium real-estate on the ground that gets the most exposure,
names that are short and easy to remember are an asset. In addition to
humans viewing your domain, you should consider search engines.
Search engines index your site and rank it for relevant against terms people search for online. In order to maximum your sites exposure consider including a relevant search term in your domain. Of course, this should only be considered if it still maintains a short, clear and meaningful domain.
